Easy to explain, the Search Engine Optimization is a very complex and time-consuming process to execute. The process starts by completing a website analysis and competition analysis so that unique coding based around a set of keyword phrases can be developed. Finding the right keywords for specific industries or markets requires that they not only to be industry specific but also target consumers in “buying mode”. The reason for this is to get a higher conversion from search traffic to sales traffic. This is important because it increases a company’s ROI (return on investment).

The next step in SEO marketing is to integrate the coding into the webpage structures. After this is accomplished, it is time to increase the website’s popularity. This is done by creating links pointing to the website from other approved, authentic and authoritative websites. This takes time, not only to make the links, but for the links to mature and make a difference in the eyes of the major search engines. While it is on going, a company can utilize pay per click advertising to get some quick traffic boosts. Hiring an white hat SEO company can make all the difference in the world for a company as most business owners do not have the time or experience to experiment with SEO enough to start making headway.Organic SEO is about creating natural traffic, best known as organic traffic. Organic traffic is, by far, the best way to increase traffic and sales conversions in the long term.

This is ultimate goal of all our SEO marketing campaigns, as it requires less money to advertise and it returns more sales than a PPC campaigns could hope to produce. With organic SEO, have a user friendly, easy to navigate website is king. This helps on two fronts. First, it allows the visitor to easily browse the website. Second, it allows the search engine spiders to better crawl the website which can help the websites’ rankings. Good content is also a key factor. Creating content that is informative, educational and attention catching will keep a potential client longer on the websites and in turn drive more sales.

SEO Roadmap

SEO is ever-evolving, innovating and integrating. In V Channel, it takes us making committal plan to be strategic and tactical to stay abreast of the technological changes. A focus has been placed on making the on page optimization with its advancement to integrate the advancement of the social signals and matrics.

We aim to adapt these changes in the convergence of the social media channels for the online marketing efforts. In parallel to advanced technology, we also aim to enhance the performance tracking system for SEO for our clients

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